A sustainable beauty routine guide for the bride

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Sustainable
Hello Mag

It is an era of sustainability and a conscious consumer who wants to grow in a world that cares and heeds all. A world that wants to leave something for the future generation as well. In this constantly changing, fast-paced world, taking a little time to care of the environment is all that distinguishes a person. The soon-to-be brides are the ones who aggressively engage themselves in beauty routines and skincare for their big day. Hence, if they do it keeping the environment in mind, it will make a difference, really! Wedding Affair enlists the ways with which you can induce minimalism and support a sustainable life with your beauty routine. Follow these guidelines to help build a better world to live in.

Minimalism in Beauty

As we entered “The climate decade,” we now know that simply recycling might not be enough. That’s why brands are moving toward refillable, reusable, and biodegradable, and, on the consumer front, just using less in general. Olay started testing out refillable pods that you can pop in and out of the larger package. This means that people need to purchase the larger jar only once and then can keep refilling it with less-plastic options (Source: mbg). Modern consumers have a growing global consciousness, and they care about social and environmental responsibility. One of the main benefits of sustainable products is their kinder environmental impact. Every week, new stories surface about dangerous carbon outputs or vast plastic floats in the ocean. Many petrochemicals in conventional cosmetics are toxic pollutants and degrade the environment as well as our bodies.

Sustainable
The Good Trade.

Conscience in Makeup Removal

It takes 20,000 litres of water and a whole lot of chemicals to make a cotton T-shirt. In the beauty world, cotton is used to create makeup removal pads and buds and for beauty lovers, these are things you might be using every day. For starters, try to switch to organic cotton pads, as these are better for the environment. When it comes to cotton swabs, look to ones made from bamboo rather than plastic. The next step would be to ditch the cotton entirely and try a washable makeup removal, pad like the Face Halo. (Source: Byrdie)

Refillable Makeup Products

Editorial makeup artist for Cosmo, Nicole Walmsley says she *loves* refillable products because of how much less waste they create compared to traditional ones. This swap is particularly easy to make because—if you haven’t already noticed—there are refillable versions of so many of your beauty go-tos, including lipsticks, shampoos, and even deodorant. These eco-friendly iterations can also be wallet-friendly in the long run, as brands often offer discounts to customers buying refills instead of a brand-new product (the same way your fave coffee place might knock a dollar off your order if you bring in your own tumbler). (Source: Cosmopolitan)

The Good Trade.

Sustainable Packaging

In efforts to reduce their carbon footprint, beauty brands both large and small are embracing recyclable and refillable packaging. Notably, L’Oreal-incubated Seed Phytonutrients features shower-friendly recyclable paper bottles developed in partnership with sustainable packaging startup Ecologic. A slew of indie brands is building their value propositions not just around their products but also on their sustainable packaging. Lerer Hippeau Ventures-backed By Humankind offers personal care products such as deodorant in refillable dispensers.

Companies such as HiBar are also emerging to offer shampoo and conditioner bars with minimal packaging. (Source: CB Insights)

Green Cosmetics

With respect to the cosmetics industry, “green” and “sustainable” cosmetics are defined as cosmetic products using natural ingredients produced from renewable raw materials. Many companies use petrochemical ingredients derived from petrol, a non-renewable and economically volatile resource. Bio-based oleochemicals, on the other hand, derive from renewable plant and bacteria sources and are the crux of the green cosmetics movement. (Source: Acme-Hardesty)

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