The Aditya Birla Group has made its debut in the jewellery market with the launch of Indriya, a new brand that epitomises sophistication and elegance.
This historic move, announced by Chairman Kumar Mangalam Birla on July 26 in New Delhi, represents the group’s aspiration to become one of India’s top three jewellery retailers in the next five years. The stalwart group now aims to compete with Tata’s Tanishq and Reliance’s Reliance Jewels. With an investment of 5000 crores, they aim to expand all over India in the next five years.
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CEO Kumar Mangalam Birla emphasised the dynamic character of the Indian customer base and the group’s commitment to capitalising on its enormous potential. He emphasised the strategic importance of this endeavour, noting that the group has also introduced a substantial new brand in the paints industry this year.
The Birla Group plans to expand in the Delhi NCR region over the next five years. The stores will be 7,000 sq ft in size with an exquisite collection of about 15000 curated pieces from all over India. New collections will be released every 45 days to keep the offers interesting and enticing. The sheer scale of this new launch describes the opulence of the Aditya Birla Group. A trivial fact about Indriya is that it will focus on exclusive customer service and experience, region-specific design launches, and exclusive lounges for its esteemed guests. The brand aims to empower and signify the strength of its wearers.
With the launch of Indriya by the Aditya Birla Group, will bring a fresh perspective to the Indian jewellery industry.
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