Apple Inc on Tuesday introduced a MacBook Air notebook and other machines with its first central processor designed in-house for Macs, a move that will tie its computers and iPhones closer together technologically. The new chip, called the M1, marks a shift away from Intel Corp technology that has driven the electronic brains of Mac computers for nearly 15 years. It is a boon for Apple computers, which are overshadowed by the company’s iPhone but still rack up tens of billions of dollars in sales per year. Apple hopes developers now will create families of apps that work on both its computers and phones.
Availability & Pricing
The new MacBook Air will start at Rs 92,900 in India, while the Mac Mini will cost Rs 64,900. The new MacBook Pro starts at Rs 1,22,900. Both the MacBook Air and MacBook Pro have a 13-inch display. The M1 comes with a dedicated 16-core Neural Engine for machine learning and AI-related tasks. Apple is promising power efficiency with its new processor. This will ensure improved battery life on the new Macs along with much faster and better performance. The M1 has four high-performance cores and four efficiency cores.
Apple executives said on Tuesday that the M1 was intended to be efficient as well as fast. Also to improve battery life and that Apple’s newest version of its operating system was tuned to the processor.
“This announcement underscores how important high-performance, custom processor designs will be to leading the next generation of client computing,” said Jon Carvill, vice president of Nuvia, a data centre chip firm founded by former Apple executives. “We think a similar trend is playing out in the future of the data centre as well.”
Apple executives make numerous performance claims against prior generations of Macs and Windows-based laptops. Virtually all of these are based on Intel chips, though Apple did not directly name Intel.
“We believe Intel-powered PCs — like those based on 11th Gen Intel Core mobile processors — provide global customers the best experience in the areas they value most, as well as the most open platform for developers, both today and into the future,” Intel said in a statement.
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