Known for great craftsmanship, unique style and impeccable choice of material, Asopalav has been ruling the ethnic wear industry in the country for more than four decades. Synonymous with the best known ethnic brand, the market leader boasts of equally prestigious stores across the state of Gujarat.
Asopalav, the name signifies the resplendent Ashoka tree symbolic of vigouring freshness, health and rejuvenation stating the very idea of the brand. The conception of Asopalav took place nearly four decades ago by four friends who believed in parrying the conventional wheels of society. Hence, the brand offers a refreshing, next-generation outlook of ethnic couture and pret wear. It houses a barrage of choices for all spectrums involved in a wedding. Be it your pre-wedding ceremonies, wedding or the trousseau, you can simply choose to sit under one roof and select what suits you the best with the store’s efficiently trained fashion consultants. The stores stand exemplary of richest selection of fabrics and craftsmanship forming a medley of beautifully crafted pieces. The selection ranges from opulent silks, georgettes, linens and handlooms.
Their latest label ‘Kallidorah’ is an extended designer arm that offers the perfect melange of latest fashion with traditional elements. Royal capes, panelled lehengas, woven drapes embellished in vibrant hues form a part of this personalised ensemble label. If woven ensembles bring your heart to a stop, then Asopalav’s campaign ‘Resham Dhaga’ is what you must eye for. The collection is a magnified assemblage of carefully crafted woven drapes, splendidly bred in zesty colours and patterns.
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