Swarovski Professional celebrated completing their 15 year journey in India, by unveiling an exclusive collective titled ‘CONFLUENCE’. The Taj Palace Hotel in New Delhi, witnessed a glamorous evening as Confluence was unveiled in the presence of the veterans of the industry, with great pomp and show.
Confluence, the latest collection by Swarovski, represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by 11 fashion gurus of our country.
The debut edition of Confluence features statement designs crafted by the leading fashion and jewelry designers of India including Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, JJ Valaya, Manish Arora, Outhouse, Pernia Qureshi, Rohit Bal, Shivan & Narresh and Suneet Varma. The collection does a splendid job to quench the bijouterie needs of the fan of the ornates, and lovers of minimalists, at the same time.
Models glided down the ramp of Taj Palace, adorned in the mesmerising beauty of the latest collection that was created with the vision to promote the idea of “beauty that sparkles”. The jewelry by Crystals from Swarovski for ‘CONFLUENCE’ will be available starting October 2016 at partner designer boutiques, select multi-brand designer stores, designer trunk shows, high-end curated events and select e-commerce channels.
Vivek Ramabhadran, Managing Director, Swarovski Professional – India, speaks about the unique collection created by Crystals from Swarovski and the honor of completing 15 years, feeding the creative hunger of the jewellery lovers, “CONFLUENCE is an attempt to bring some of the best creative minds of India together and deliver an offering with “beauty that sparkles” to people who have a discerning taste and eye for design. In our first effort, we have developed a wonderfully eclectic jewelry collective with each piece carefully crafted, with a story behind, bringing the heritage of Swarovski and the vision of each designer blended together. This is only the start, and we will endeavor to keep pushing creative boundaries by working with more and more creative minds, and selectively expanding our distribution to bring more “beauty that sparkles” into the hands of those who truly appreciate it.”