You decide. You’re the trend.#BEYOURSELF ; BeYu


Beyu Cosmetics is a popular German brand, which has made its debut in Indian markets. It aims to make long-forgotten mottos like ‘Be true to yourself’ a firm part of your attitude once again. In the year 1999 visionary and cosmetics expert Helmut Baurecht introduced the brand BeYu to the market in order to fulfill the wishes and expectations of trend-oriented, confident young women. He promised cosmetics with high quality and exceptional price-performance ratio.

The brand has been a success in the market for 15 years and is known for recognizing international trends, implementing them, and adapting them according to the customers’ needs. Over 500 items, around 120 new releases per year and a global presence in over 40 countries speak to this!

Here’s a sneak peek at the BeYu treasure trove

Nail Paints (Rs 249): Available in 17 shades. Are formaldehyde and toluene free. Contains vitamin E, F and bamboo extract that keeps nails healthy and shiny.

Liquid Eyeliner (Rs 580): Waterproof, perfume free, and long lasting. Available in Black.

Dip Eyeliner with Felt Tip (RS 650): Fast drying formula. Available in black and brown.

Eyeliner Pencils ( Rs 475) Available in 6 shades

Catwalk Lipstick (Rs 900): It’s enriched with shea butter, jojoba oil, and Vitamin E. Claims 8-9 hours stay. Available in 10 shades.

Star Lipstick (Rs 625): Has hyaluronic acid that protects lips from first application with pleasant feel throughout the day. Available in 14 shades.

Fruit and gloss Lip Stylo (Rs 700): Has SPF-8. Claims 5-6 hours stay. Available in 10 shades.

All lipsticks have de-tanning properties in them.

Lip Gloss (Rs 560): Normal lip gloss available in 8 shades.

Sparkling Lip Gloss ( Rs 675): Are little shimmer, claim the wet look and a little shimmer. Available in 6 shades.

Lip Lights (Rs 950): These are tinted lip glosses and the cutest of them all.  They have a little bulb in the applicator handle.

Waterproof lip liners (Rs 475) are available in 8 shades. You can sharpen the pencils!