Fam Trip To Assess Honeymoon And Wedding Opportunities In Malaysia
All eyes were on Prince Harry and Meghan Markle as they walked down the aisle. The recent global attention on the Royal Wedding just cements the fact that wedding and honeymoon are huge businesses in their own right. But why should the Royals have all the fun, big weddings are not just for the British royals. Malaysia is fully aware of the great potential the wedding and honeymoon industry can bring to its tourism business especially from markets such as India, where more than 10 million weddings are organised each year.
Tapping into this market which is said to be a recession-proof industry, estimated to be around $40-50 billion in size, is one of Tourism Malaysia’s strategy to boost its tourism revenue. Recently, Tourism Malaysia invited six of India’s top wedding planners to see what Malaysia could offer as a wedding destination for their clients. A magazine journalist and photographer were also invited to the event. Their trip here included hotel and site inspections in Langkawi, Kuala Lumpur and Ipoh to see the variety of accommodation options, facilities and services offered as well as nearby tourist attractions. The group also had the opportunity to speak with several government agencies namely the Langkawi Development Authority, Customs Department, Malaysian Immigration Department, Malaysia Airports Holding Berhad and Air Asia.
They also met with the Tourism Malaysia Director General, Datuk Seri Mirza Mohammad Taiyab and shared viewpoints on Malaysia’s potential as a wedding and honeymoon destination. Further initiatives by Tourism Malaysia to continue such efforts of promoting the country as a wedding and honeymoon destination include the publication of promotional materials for the India market, B2B roadshows with Air Asia in Indore, Ahmedabad, Jaipur, Ludhiana, Lucknow, Delhi, Raipur and Amritsar, as well as additional familiarisation trips.