Gaurav Gupta Unveils His First Store In Hyderabad

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Ace couturier Gaurav Gupta unveiled the brand’s couture store in Hyderabad recently. Located in the elite precinct of Banjara Hills, the Gaurav Gupta franchise store will be an experiential retail space unraveling the couturier’s dreamscape, with an added focus on bridal couture, occasion wear and bespoke customization.

Marking 15 years of merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav Gupta has continuously delivered and sustained a world that is Indian at its core and boundless in its form and emerged as one of the leading voices in couture and fashion from India. An avant-garde hybrid of the sari and gown, his sari-gown has been spotted everywhere from the red carpet to wedding cocktails, and quickly gained ground as a wedding wardrobe must-have. Today, he has expanded his repertoire to include jewellery, led sustainability in his creations, and launched more stores in the country.

Architecturally, as an ode to the city of Nizams, the romance of the regal old and new have been brought together in a harmonious contrast- the store is outlined with curvilinear walls, beveled mirror edges are interspersed in the space to create a feeling of infinity.

Finding inspiration in surrealism, the store is Gaurav’s interpretation of fantasy palatial ruins, replete with mystical references and magical creatures. The designer has also developed signature objects d’art, mono-tonal furnishing, carved wooden furniture, suspended art nouveau mirrors and handmade brass murals to further enhance the inherent cosmic element of the interiors. The space has been brought to life with three-concept rooms; a couture-cum-bridal salon and a demi couture section for women along with a dedicated space for formal and occasion wear for grooms under the GG Man, which is fast emerging as a key focus for the brand.

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