The 3rd of August 2016, witnessed an evening dazzling with shining stones at Jaipur Jewel’s flagship store on Nepean Sea Road. Dedicated to the celebration of a new phase a woman steps in, with a sacred union with her partner, Jaipur Jewels unveiled their new bridal collection and campaign ‘Myga’.
Breathtakingly beautiful Sapna Pabbi drenched in exquisite pieces from the Myga collection as she unveiled the new campaign. “Overall it has been a pleasure to work on the ‘Myga- Invincible Bride’ collection campaign; since the word itself holds a great importance in my life and diamonds are always a bliss. My favorite piece was most definitely the diamond wing palm cuff,” said Sapna Pabbi.
The event was co-hosted by actress Ira Dubey and spotted at the event were Madhoo Shah, Zeba Kohli, Reena Shah, Karishma Kotak, Manasi Scott, Anandita De, Raell Padamsee, Lilette Dubey and Auritra Ghosh.
The collection derives its name from the Greek word ‘Myga’ which means ‘to fly’. The campaign is created with the thought of reflecting a woman’s journey and her first step into her new life after marriage. The collection honors the spirit of the brides of this generation. The taste of freedom, and independence that women of this generation have embraced with open arms, as they continue to serve as the binding tie of two families and wraps into a respectable skin of a sister, daughter, wife, daughter in law, is represented through the new collection. The exquisite pieces are adorned with ‘wings’ as a visual treat to emphasize the importance of ‘flight’ in a bride’s journey. The collection showcases an array of neckpieces, earrings, rings, palm rings, bracelets and hairbands.