In keeping with the new reality, the Fashion Design Council of India (FDCI) has taken prompt and necessary measures for a robust digital transformation. It announced its first-ever digital edition of the India Couture Week 2020 (ICW) from September 18 to 23.
A fresher iteration of fashion week is all set to begin soon. Due to the pandemic, India Couture Week 2020 will be streamed on the digital stratosphere. And one can enjoy fashion shows snuggled in their beds. So get ready as we share the schedule for India’s first-ever digital couture week. It is organised by the Fashion Design Council of India in association with Hindustan Times. The show will commence with Gaurav Gupta on September 18 at 8 pm followed by designer Suneet Varma at 9:30 pm. The week-long event in association with jewellery partners Archana Aggarwal Timeless Jewellery will come to an end on September 23, with Manish Malhotra’s magnificent showcase. (Source: Hindustan Times)
The shows will be extravagant and will take flights of fancy just like one visualises couture. “Each designer in our engaging lineup is using their canvas in a different way – either shooting in a traditional haveli; a modern, contemporary structure or colonial setting or against a natural backdrop. Some also thinking out-of-the-box with creative ramp show,” says Sunil Sethi, FDCI chairman. These films will be streamed on FDCI’s digital platforms – Instagram, Facebook, Twitter, YouTube and the FDCI website. The official hashtag for the event is #DecodingCouture. (Source: Hindustan Times)
The Designers
Designers who will be part of the six-day extravaganza includes couturiers Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma. The digital event will not only present collections of top couturiers but also showcase their couture films/videos and supporting content, which will go live on a preset show schedule, emulating the format of a physical event.
