Indriya Launches Its First Bridal Collection at Delhi

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indriya

Unveiling its first-ever bridal collection at its flagship store in South Extension, Delhi, Indriya takes a significant step in the wedding jewellery industry.

The much-talked-about jewellery brand from Aditya Birla Group has launched its first-ever bridal collection. At the Delhi flagship store of Indriya, the exquisite collection featuring gorgeous designs in gold, diamonds and polka was revealed. The collection represents today’s brides, celebrating heritage craftsmanship and contemporary aesthetics without compromising comfort or style. These uniquely crafted pieces include some breathtaking designs of bangles, mathapattis, haathphool, rings and more, presenting brides with choices across the spectrum from minimalist charm to regal glam for every wedding function.

indriya jewellery

Spanning over 10,000 square feet of area, Indriya’s flagship store is situated in a true haven for jewellery enthusiasts that is South Extension. The store has a kaaigari station and two dedicated bridal lounges where the brides can have their personalised stylist consultations. Indriya is not a mere shopping destination but an experience of celebration of jewellery that every bride deserves. To make every visit to the store special for the brides-to-be, Indriya offers curated styling sessions with expert consultants as well as intimate moments in the atelier.

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Mr. Sandeep Kohli, CEO, Indriya said, “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences. With the launch of our first-ever bridal collection, we are excited to achieve another significant milestone for Indriya. The collection showcases beautifully crafted pieces that reflect a deep, lasting bond a woman has with her jewellery, particularly during the wedding. At the same time, the collection also offers designs for all the special people in the bride’s life who come together to celebrate the various moments of the wedding and all the other functions.

indriya aditya birla

Shantiswarup Panda, CMO, Indriya, added, “The emotional bond between a bride and her jewellery is profound. This collection represents a fusion of our heritage with contemporary designs, creating jewellery that reflects the unique journey of each bride. With this launch, Indriya reinforces its commitment to being the premier destination for bridal jewellery in India.

Abhishek Rastogi, Head of Product Design, Research & Development, Indriya shared, “Crafting this Bridal Collection was about more than design—it was about understanding the age-old cultural nuances and marrying it to the aspirations of today’s brides. We have infused each piece with a blend of authentic heritage craftsmanship and contemporary aesthetics, ensuring that every piece tells a story of love, heritage, and artistry. The heirloom worthy jewels thus created celebrate the ‘shringar’ associated with the timeless beauty of bridal jewellery.

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The new store of Indriya is designed to cater to every need of a bride-to-be, ensuring that every bride’s unique style and taste is catered to. It’s a place where she can explore trendy designs, seek expert advice and find the perfect jewellery pieces for her wedding.

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