Jimmy Choo Introduces ‘The Varenne Bag’ Family


Jimmy Choo is well known for its ultra-glamorous products. And here, the brand is yet again up with its  new family of signature bags, the Varenne. These well crafted bags by Jimmy Choo are extremely chic and classy and make for an excellent companion the coming winter season. With inspirations that blend the idea of a modern British Heroine with equestrian references the Varenne is a thoroughbred, a modern woman’s trusty steed to carry her through the dynamic life she leads. The Varenne is evocative of a distinctly British heritage of excellence of craft and a modern play between the aristocratic and the anarchic.


Offered in three distinct silhouettes – a cross-body, a shoulder bag and a bowler in a trio of sizes – the Varenne is future classic. It reinforces Jimmy Choo’s expertise in creating highly designed accessories. The Bowler bag, with slight pyramidal shape is the hero style – sleek, ladylike and refined, it features a hallmark of the family – a multi-buckled integral harness of leather crisscrossing the surface, in tonal contrasts of leathers and finishes. Inspired by the bits and bridles of dressage, this harness both secure and decorates the accessories – forming the basis for shoulder-straps and high curved handles – and crisscrosses the leather decoratively, like the reins, that temper the power of a horse. Simultaneously utilitarian and elegant, the Varenne is keyed to the ideology of Jimmy Choo.


As a new signature, it is fitting that the Varenne also debuts the new Jimmy Choo monogram. Featuring interlocking JC initials, the beveled edges reflect the notion of Jimmy Choo as a gem in and of itself – as well as mirror the multifaceted identity of the Jimmy Choo woman and man. Glinting from accessories and showcased center-stage on the Varenne, this new monogram is a visual and literal shorthand for Jimmy Choo.

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