Jones Road: Bobbi Brown’s new makeup line

Bobbi Brown

Bobbi Brown is one of the world’s most beloved makeup artists, and her namesake brand has been a global success ever since it launched nearly 30 years ago in 1991. Four years ago, Brown stepped away from her brand and has been working on something extra special ever since. Here’s everything you need to know about her new project, including how to buy Bobbi Brown’s new line ‘Jones Road’.

On October 26, Jones Road made its debut with six products, all of which the brand defines as “hero products.” As Brown tells Allure, that means they all perform far outside their titles. “A hero product is one that is high-performing, multipurpose, and full of amazing, ‘good-for-you’ ingredients,” Brown explains. 

She points to the Miracle Balm (a tinted, shimmery, multiuse cream) as an example. “It adds a wash of soft-focus moisture to enhance your skin. Also, it reflects light so it adds a hint of glow wherever you need it,” she elaborates. “It also comes in four different shades, so you can wear it alone or layer it on top of your foundation. It’s made with jojoba seed oil, argan oil, and vitamin E so it also nourishes your skin. Now that’s a hero product!Bobbi Brown

Jones Road offers an assortment of makeup products. The brand launched with six stock-keeping units, including mascara, plumping lip gloss, eyeliner, eye shadow and eye gloss. Jones Road’s hero product is its Miracle Balm, which is a light-reflecting tinted moisturizer.

Brown formulated the products with clean ingredients, looking to clean beauty retailer Credo Beauty’s ingredients standards. The makeup products have a formula with skin-care ingredients such as jojoba seed oil, argan oil, shea butter, vitamin E and more.

The brand follows Brown’s “less is more” philosophy when it comes to makeup application. The products are meant to simplify makeup routines and create a natural makeup look.

About Bobbi Brown

Founded in 1991 by makeup-artist-turned-entrepreneur Bobbi Brown, the brand offers universally flattering products created with uncompromising quality and an intuitive sense of what every woman wants: to look and feel like herself, only prettier and more confident. Bobbi Brown stands for uncompromising quality, individual beauty and celebrating the confidence of women.

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