Designer Julie Shah launched her latest collection, the High Noon Affair. Inspired by the blooming branches of peony florets, this collection has a subtle contemporary vibe. It is the perfect ode to the peony flowers.
The collection is nothing short of alluring. Featuring the designer’s signature designs with floral charm and luxurious aesthetics, the collection is visioned for the eclectic, worldly and well-travelled. The beauty of this range is that every ensemble can be worn effortlessly for several occasion at every hour.
The wedding season has begun and with that, the designer creates new, refreshed and innovative styles for brides to suit every mood and aesthetic. This time, it is all about elaborate volume with understated rich patterns, giving a dramatic appeal with ruffles, that hark back to the fun-filled era of the 60s. Each garment depicts rich and intricate embroidery using the aesthetics of movement, symmetry, fluidity and femininity.
Her new collection is a transition from traditional wedding wear to a revitalised line of haute designs for brides who like contemporary outfits that reflect an Indian essence. Keeping the Boho feel, Julie has vividly used floral abstract beauty, varied textures and transferred them onto glamorous ensembles. A complete range with beautiful tiered shararas to flared jumpsuits, pleated gowns, cocktail dresses and even embroidered playsuits with subtle hints of glamour, poise and sparkle.
