Kay By Katrina Launched On Nykaa

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The Indian Express

“A bridge between high glamour and care,” Katrina Kaif calls her new line of makeup products that have been launched on Nykaa from today. ‘Kay By Katrina’, the makeup line by the Bollywood actress includes five products — kajal in high drama, gel and kohl, lip crayon, lip pencil, eyebrow pencil and a lip topper. Available in a variety of shades, the products are available at a drugstore price similar to that of LO’real or Maybelline.

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Presenting @kaybykatrina to all of you. It's truly a dream which has come into existence so beautifully. Thank you to my entire team, Nykaa, Falguni Nayar, Reena Chhabra and everyone for helping me achieve this..so much love to all of you from the bottom of my heart..❤ lastly..always remember, be authentic, be real, be yourself…because #ItsKayToBeYou. NOW OUT IN STORES AND NYKAA.COM (link in bio) @mynykaa #KayByKatrina #KayXNykaa #MakeupThatKares Thank u to all the beautiful women who collaborated with me on this … you are all truly Queens! @zoieakhtar @anaitashroffadajania @nehwalsaina @therajakumari @kushakapila @jannatzubair29 @urvashi_umrao @andreakevichusa @sanathampi @priyadarshini.96 @anugrahanatarajan @haima_simoes #Nayanthara #Appoorva #Simone

A post shared by Katrina Kaif (@katrinakaif) on

The tagline for the brand says ‘ItsKayToBeYou’ and hence promotes originality, freedom, and body positivity. Kaif also launched her ad campaign on Instagram recently which promotes women being true to their essence. The campaign shows Katrina with some of the most influential faces like ace shuttler Saina Nehwal, actress Nayanthara, influencer Kusha Kapila, rapper Raja Kumari among others. The basic message is that women must be free to do whatever they want to.

https://www.instagram.com/p/B3qszFqBX5Y/

Foraying her way into the beauty industry, Kaif had planned on launching her line of makeup products two years back. “Two years ago I dreamt of creating a beauty line. So excited to finally share it with you…Can’t wait. And it’s all on @kaybykatrina #kaybykatrina #kayxnykaa,” she added. “For as long as I can remember, makeup has been an innate part of my journey — from the runway to the big screen, and now I have rendered my love for it to Kay Beauty, my first ever Beauty Brand!” the actress said in a letter.

A lot of celebrities including Amitabh Bachchan and Priyanka Chopra poured in their congratulatory messages to Kaif. Recently, Ranveer Singh also promoted her line of products when the video of Kaif putting makeup on him went viral. “I’m always on the clock, always on the run, with endless shoots that involve me wearing make-up all the time. As much as I love the look and feel of it, I do wish my skin felt as comfortable, as I did wearing it,” Kaif added.

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