11.11
This season 11.11 collaborated with WWF-India, the C&A Foundation and SRIJAN (who have been actively involved in reviving the cultivation of organic cotton in Madhya Pradesh) presented their latest collection. Giving a contemporary spin to basic ethnic separates, the label played to its strengths by incorporating the age-old craft techniques of bandhani and kalamkari on a variety of khadi cotton fabrics. Mustards, navy blues, whites and reds dominated the colour story for this collection.
