LMIFW SS’2020 Day-1 Continued…

Day 1 continued with more designers showcasing their wonderful creations at the runway.

The Label Nidhi Yasha is an ethical, luxury pret-label that spells understated opulence in its own unique language. Fabrics are premium while ethically sourced and the label indulges only in pure or environment-friendly, especially handcrafted fabrics.

Collection by Designer Samant Chauhan’s garment look achieved goes back to the yarn stage with multiple treatments given not only to the garment but yarns and fabric as well. This adds uniqueness and makes his collection stand out.

Strong believer in the versatility of Bhagalpur weaving techniques and skilled craftsmanship, Samant Gives credit to the Bhagalpur craftsmen for his ever-evolving and innovative fabrics. His colours remain very earthy and rustic capturing nature.

Rimzim Dadu is known for innovative textiles and material explorations. This season, she takes inspiration from the idea of movement, movement frozen in time and movement sculpted in materials. The theme runs through both the collection and the presentation. The designer has sed her signature materials like steel wires and metallic cords to create a collection of garments that is structured yet fluid- inspired by waves and ripples in waves oceans.

The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSI readies for its runway debut.

The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN. The collection launched at FDCI’s LOTUS MAKE-UP INDIA FASHION WEEK SS’20celebrates the SWAG of the new generation.

The PEPSI®x HUEMN fashion collection builds on the beverage brand’s philosophy that INTERESTING IS THE NEW COOL. Each piece, created by designer duo Pranav Misra and Shyma Shetty, will reimagine and personify the brand’s philosophy of SWAG. It comprises of statement athleisure in classic HUEMN style incorporating the soul of Pepsi®.

The iconic PEPSI-COLA® logo will find its way across the collection’s distinctive, vibrant pieces evoking a sense of nostalgia, while at the same time being rooted in popular culture. All denim fabric used in the collection is made using recycled plastic, in line with PepsiCo’s ‘Winning with Purpose’ vision which aims to build a world where plastics never become waste.

Stay tuned for updates about Day 2 at the LMIFW SS’2020.