It is the time for the first digital edition of the London Fashion Week (LFW). This June will see a digital lineup for both menswear and womenswear on June 12, accessible through the website www.londonfashionweek.co.uk globally. This is open for public and trade audiences, embracing the cultural commentary and creativity for which British fashion and London are known.
From Friday, the London Fashion Week website will relaunch as a ‘digital platform’, aimed at both industry figures and consumers. Hence, the British Fashion Council (BFC) have invited designers, brands, media companies, retailers, and other creatives. They will submit content for inclusion on the platform, which will be free for members of the public to access. (Source: Hypebeast)
Bringing the fashion community together, the platform hosts exclusive multimedia content. From designers, creatives, brand partners, media, retailers and cultural institutions, all will combine. Thus, enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for designers to tell their stories and share their experiences from the last few months. (Source: Seen in the City)
The Schedule
The provisional LFW digital schedule features more than 100 designers and brands. These include Charles Jeffrey Loverboy, Hill and Friends, Lou Dalton, Louise Gray, Mulberry and Nicholas Daley. They will take part across the three main streams – the main schedule, the explore section and the designer profiles showcasing introductions to the brands. (Source: Fashion United)
There will be 34 designers taking part in the official LFW digital schedule. The designers, brands, retailers and universities, shall opt to showcase new collections. Therefore, there will be hosting panel discussions, displaying creative films and live performances. This schedule will have a number of specific timed moments, which will take place from Friday, June 12 to Sunday, June 14. But organisers have stated that once the content has been published, it will be available to watch at any point. (Source: Fashion United)
