LVMH Buys Tiffany For $16.2 Billion

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Every girl dreams to get a proposal with a Tiffany & Co. Ring. We still can’t get over the fact that how Nick Jonas shut down the entire Tiffany store to buy the rock for our dearest Priyanka Chopra. Also, how can we forget our all-time favourite movie, ‘Breakfast At Tiffany’s’ after which Tiffany gained immense popularity.  After nearly two centuries of outfitting America’s most stylish and influential figures with bedazzled accoutrements, Tiffany & Co. made history this week when it was purchased by LVMH in its most expensive acquisition till date. 

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American luxury jewellery and speciality retailer headquartered in New York City, Tiffany & Co. is known for its luxury goods, particularly it’s diamond and sterling silver jewellery. It was Tiffany & Co. who introduced the concept of diamond engagement rings. The company sells a wide range of products like jewellery, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods. Founded in 1837, it employs more than 14,000 people and operates about 300 stores. Millennials don’t want to shop where their parents did, which is why Tiffany has been struggling in recent years and has now given up the fight to remain an independent company. Tiffany has been hit by lower spending by tourists and a strong US dollar and was bought by LVMH for $16.2 billion. 

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LVMH, the world’s largest luxury goods group, made its biggest luxury brand acquisition ever by adding Tiffany & Co. to the firm’s portfolio, which includes Louis Vuitton and Sephora. LVMH Chief Financial Officer Jean-Jacques Guiony described the deal as a “game-changer” for the conglomerate’s watches & jewellery segment, batting away concerns over Tiffany’s near-term performance. It doubles the revenues of LVMH’s watches & jewellery division, the newest and smallest of the group’s five business divisions. LVMH has 75 brands, 156,000 employees and a network of more than 4,590 stores. 

The deal will strengthen LVMH’s position in North America and build on its foundation in the jewellery market.