The Bollywood heartthrob Aditya Roy Kapur is all set to elevate men’s fashion with Mistair’s premium suiting and shirting fabrics.
With its exquisite and edgy range of menswear that celebrates timeless elegance, Mistair recently announced Bollywood youth icon and celebrated actor Aditya Roy Kapur as their brand ambassador, signalling a new era of sophistication in men’s fashion.
Style and fashion in menswear are ever evolving and it becomes difficult to stay in touch with the trends of the men’s fashion world. Siyaram’s since 1978, has kept men in loop with the latest trends with its fine craftsmanship of mens clothing. It has carved a niche for itself with its unparalleled range of fabrics, ready-made garments, and textile products. With their tagline of ‘Come Home to Siyaram’s’ they invite you to an experience that is more than fashion, one with timeless legacy and exquisite craftsmanship, one where comfort meets innovation.
It was with this mission and vision that Siyaram’s started its premium menswear brand, Mistair. To be able to help men find outfits that reflect their identity and are a vocation of who they are and what moves them. Mistair’s specialty weaves, finishes, and textures, and collections are designed to turn heads, whether for a formal business suit, a pertinent corporate meeting, or an opulent dinner party.
Echoing the excitement, Bollywood heartthrob Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”
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Explaining his vision on choosing Aditya Roy Kapur as the brand ambassador Chairman and Managing Director of Siyaram’s, Mr. Ramesh Poddar added: : “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”
What excites all is the partnership between a premium brand of menswear such as Mistair and Aditya Roy Kapur’s cinematic charm and male elegance. It can inspire men across the nation to embrace sophisticated style and elevate their fashion game. As the new face of Mistair, Aditya’s charismatic persona and impeccable fashion sense will captivate audiences, further solidifying Mistair’s position as a trailblazer in the industry and personifying the brand’s promise of delivering the “finest in fashion”.
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Menswear enthusiasts and beginners, Siyaram’s is a famous and heritage brand that pioneers in mens clothing unlike any other. Get ready to receive a new world of sophisticated men’s fashion that combines male charm with exquisite craftsmanship.
