Moncler Launches A Carbon-Neutral Puffer ‘TREPORT’ Jacket
Keeping in mind the growing concern and interest of the fashion mongers in the environment, Moncler has launched a carbon-neutral puffer jacket for its Autumn-Winter 2019/20 collection. Known as ‘Moncler Treport’, the jacket was launched on December 12, based on the Italian outwear maker’s bio-based technology. The dark-blue, short down jacket comprises of fabrics and accessories made of vegetable origin (castor beans) and natural-origin wool and cotton.
The launch reflects the shift in luxury customers’ preferences towards more socially-responsible brands and environment-friendly products. Bain’s research shows that 80% of luxury customers, particularly millennial buyers, say they prefer brands that are socially responsible. Hence, Moncler’s iconic down jacket comes in a BIO-based and carbon-neutral version. The fabric and accessories (zippers, buttons) that make up the jacket are of vegetable origin (castor beans) while the other components (down, wool, cotton) are of natural origin, an expression of Moncler’s continuous attention to the environment without sacrificing the garment’s quality and technicality.
All the components of the jacket are completely recyclable. The down jacket is carbon neutral, meaning that the CO₂ emissions generated during its life cycle are entirely offset through REDD+ certified projects focused on preserving the Amazon rainforest. The jacket is exclusively available in boutiques for GBP 1260 (INR 1,17,615/-)
Founded in 1952, by René Ramillon and André Vincent, Moncler has been popularly known for its iconic down jackets (a version of puffer jackets) and sportswear. Moncler is, in fact, an abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. In the beginning, Moncler only made quilted sleeping bags, a single model of a lined hooded cape and tents with a telescopic structure and an external flysheet. This mountain holidays trend gave birth to the original down jackets by Moncler which have now evolved into environment-friendly and socially responsible versions of their very best.