SAMHI hotels has entered into an agreement with Marriott for the rebranding of its hotels in Pune and Jaipur, promising a better future for the hospitality industry.
SAMHI hotels, a prominent hotel ownership and asset management platform in India,has informed exchanges about entering into agreements with Marriott. This is for the rebranding of two of its hotels acquired as part of ACIC portfolio.
This management agreement with Marriott includes rebranding of its 217 rooms hotel in Pune to a Courtyard by Marriott branded hotel. The conversion and rebranding will occur post a renovation set to conclude by the end of FY2026. The renovation and rebranding will allow the hotel to reposition itself in the Pune hotel market, which has performed well over the past few years. This will be the second Courtyard by Marriott owned by SAMHI Hotels, with the other being its highly successful Courtyard by Marriott at Outer Ring Road, in Bengaluru.
It has entered into another management agreement with Marriott for the rebranding of its 114 rooms hotel in Jaipur to a Tribute Portfolio branded hotel. The conversion and rebranding will occur post a renovation set to conclude by the end of FY2026. Over the past decade, the interest in Indian tourism has increased tenfold. Considering this, the state most exciting to the tourists has been Rajasthan, especially the pink city of Jaipur. It has evolved into a key tourism and business destination in India, and over a period of years has drawn strong interests from national and international visitors.
With the hotel being located in the heart of the city, the rebranding will improve the hotel’s positioning in the market significantly. Moreover, the addition of the hotel to Tribute Portfolio is even more advantageous as it is a collection of characterful, independent hotels drawn together by their passion for captivating design and their drive to create vibrant social scenes for guests and locals alike.
In addition, SAMHI hotels has also signed agreements with Marriott for the other four ACIC hotels to be converted from franchise to management agreements.
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Addressing the news of the management agreements formally, Chairman & Managing Director of SAMHI Hotels, Mr. Ashish Jakhanwala, stated: “We are pleased to announce a significant milestone in the integration process for the ACIC portfolio.
Over the years, we have demonstrated our ability to drive performance & growth through turnarounds. With the proposed rebranding and conversion to management agreements, these hotels will be repositioned for better performance and improve their contribution to SAMHI”.
SAMHI hotels has a highly successful portfolio with its track record of acquiring and successfully turning around hotels to grow its business. SAMHI hotels has long-term management arrangements with three of the established and well recognised global hotel operators, namely, Marriott, IHG and Hyatt. It has a portfolio of 31 operating hotels comprising 4,801 keys and has a diverse geographic presence in 13 cities across India acquiring and successfully turning around hotels to grow its business.
Incorporated in 2010, it’s hotels operate under established and well-recognised hotel operator brands such as Courtyard by Marriott, Sheraton, Hyatt Regency, Hyatt Place, Fairfield by Marriott, Four Points by Sheraton and Holiday Inn Express, which provide its hotels access to the operator’s loyalty programs, management and operational expertise, industry best practices, online reservation systems and marketing strategies.
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Therefore, this exciting partnership between SAMHI hotels and Marriott is eagerly awaited to see the successful rebranding of hotels in metro cities like Pune and Jaipur. This not only aims at improving tourism and business but also shows a dedicated perseverance towards service excellence by both SAMHI hotels and Marriott.
