Pat McGrath Labs recently revealed a new lipstick – Supreme – and it’s the streetwear brand’s first beauty collab in its 26-year history. The bright red lipstick is Pat McGrath’s MatteTrance formula and matches the Supreme’s logo. The colour was developed exclusively for Supreme New York for Fall/Winter 2020, Pat McGrath Labs states. (Source: Beauty Packaging)
Street & Supreme
It’s about time Supreme dipped its proverbial toe into the beauty world. It’s been sitting on an iconic colour for over two decades now, which it’s used to turn quotidian objects into expensive collectables with just a wink and flash of red. Red lipstick manages to be both an inimitable classic and daringly in-your-face all at once. Unlike the skincare boom or no-makeup-makeup trend, red lipstick leaves you nothing to hide behind. As such, it’s just the kind of iconoclastic product Supreme need only dress up with a bit of Futura in order to make it its own.
So what took Supreme so long to jump into lipstick and, for that matter, beauty as a whole? It could be that the brand needed makeup to crossover just enough into its core hetero-male audience to do so, or that after making everything from kayaks to nunchucks, it had simply run out of Supreme-branded accessories for its collectors to covet.
But, it’s also possible Supreme just wants the right partner to validate its entry into the beauty sphere. Enter Pat McGrath Labs, perhaps the only beauty brand with the authority and influence to match Supreme’s own cult following. (Source: Hypebeast)
The Launch Date
A launch date hasn’t come to public notice yet for the limited edition lipstick. But Supreme is popular for continually putting its name on unusual products, which often sell out in minutes. Stay tuned. But definitely this launch has taken the Beauty world by a storm. The hype is all about who can get their hands on this product first!
