Surf’s Up At Dior Pre-Fall 2020

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GQ International / Brett Lloyd / Courtesy of Dior

Kim Jones made us witness a Shawn Stussy creation after more than 20 years after the great talisman of street fashion (read: surf fashion) pledged retirement in 1996. The Dior pre-fall 2020 runway in Miami was a blend of colourful and quirky sweaters, cool sippers, hand fans, and also classic Dior sneakers and bags — all with Stussy’s signature hand-written script spelling out Dior. The show took place on December 3 and has been creating hype ever since. A new sneak peek into the sneaker collaboration between the streetwear legends — Stussy’s take on Dior B23 sneakers — has created a new buzz among the streetwear enthusiasts awaiting its launch.

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Inspired from ‘60s Miami Nights and Floride Outings, the entire range of collection was nostalgic yet contemporary catching on to the current of ultra-modern street fashion of the season. The 3D flower accentuates, snake prints on leather, beaded accessories and vintage-style fashion dominated the collection.

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The Stussy touch was the right tempering to the quintessential Dior designs. In conversation with Nikki Ogunnaike, Stussy said, “I’ve been away for a lot of years so I think of big corporations as something different, but Dior’s more soulful than any of these surf companies believe it or not. Way more cool like Stussy was. The last 10 years, there have been a number of offers to come and do something and it just didn’t feel right. But on this one the stars just lined up. I know a lot of it had to do with being Kim; a lot of it had to do with being Dior. It holds a rare place.”

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The runway’s after-party and front row were graced by ace celebrities like David Beckham, Kim Kardashian, Bella Hadid and Kate Moss among others.

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Following his iconic collaborations of the year — with Raymond Pettibon and KAWS — Kim Jones has created his deepest imprints on Dior’s streetwear fashion and designs. His present collaboration with Stussy is a perfect ode to the Californian surf heritage. The sneak peek into the Dior B23 on Instagram by sneakers features two shoes — one with yellow-and-green radiant featuring hand-written ‘Dior’ by Stussy and another black-and-white one with daisies and ‘Dior’ beadings. Both come with rubber overlays and ‘Dior’ patchwork in the foxing.