Virginie Viard’s Metiers D’Art for Chanel titled ’31 Rue Cambon’ honouring the label’s celebrated Parisian address debuted on December 4. Returning to Chanel’s home base — Grand Palais, Paris — the runway show for its Pre-Fall 2020 collection featured iconic camellia flower designs, woollen tweeds, and layered chains and necklaces.
To celebrate the fabled apartment of the label’s founder Gabrielle “Coco” Chanel, the entire set for the show was decorated as if recreating the apartment. Viard designed the entire collection in reminiscence of Chanel’s flat. Elements picked from within the apartment were embossed within the designs in the collection as well. Viard described the collection as “the things we like, a mix of Karl and Chanel — the codes.”
The Metiers d’Art collections celebrate, honour and showcase the work of the suppliers in the world of fashion. Chanel is one such house that has acquired a lot many of suppliers to keep operational throughout. The entire collection of the runway and every collection by Viard till now was designed for the contemporary consumers who place simplicity, comfort and style with commensurate importance.
The show opened with a woollen-blazer-dress look featuring embellishments on the waist and cuffs and paired with pump stilettos with a bow. The all-black look immediately set the tone for the entire show honouring the silhouettes and accents of a classic Chanel piece. The runway was replete with a whole lot of black and white looks and glam make-up. The beauty looks featured sparkles and glitter around the eyes.
