21st edition of Jaipur Jewellery Show 2025 concludes successfully, celebrating heritage, innovation and industry growth at JECC.
Jaipur, long celebrated as the heart of India’s jewellery heritage, once again reaffirmed its global stature with the successful conclusion of the 21st edition of the Jaipur Jewellery Show (JJS) 2025 at the Jaipur Exhibition & Convention Centre (JECC). Over four dynamic days, the show emerged as a vibrant confluence of craftsmanship, commerce, and contemporary dialogue, attracting around 46,000 visitors, including 15,000 outstation buyers and industry professionals.
The valedictory ceremony was graced by Deputy Chief Minister of Rajasthan, Dr Premchand Bairwa, who addressed the gathering as the Chief Guest. Emphasising the cultural and economic significance of the jewellery sector, Dr Bairwa described JJS as “a celebration of artistry, heritage and tradition.” He highlighted the industry’s vital role in employment generation and economic growth, while reiterating the Rajasthan government’s commitment to supporting jewellers and artisans through progressive policies and an enabling business environment.
Over the years, JJS has evolved into one of India’s most influential jewellery platforms. Reflecting on this remarkable journey, JJS Vice Chairman, Mr Dinesh Khatoria, noted that the exhibition has grown from just 67 booths in its early years to an impressive 1,227 booths today, making it the country’s largest combined B2B and B2C jewellery show. He attributed this sustained growth to the dedication of the organising committee, exhibitors, and long-standing partners who have contributed consistently to its success. The Rashmikant Durlabhji Auditorium, he added, stands as a testament to the visionary leadership that laid the foundation for JJS’s enduring legacy.
Recognising excellence in presentation and design, JJS Honorary Secretary, Mr Rajiv Jain, announced the winners of the Best Booth Awards (Above 18 Sq Metre). Renowned heritage jeweller Birdhichand Ghanshyam Das secured the first position, while Mohanlal Narayandas Jewellers was awarded second place for their outstanding booth design and jewellery presentation. The Best Institute Award was presented to the Indian Institute of Gems & Jewellery (IIGJ) for its contribution to education and skill development within the industry.
Mr Jain also announced the dates for the next edition of the Jaipur Jewellery Show, scheduled to be held from 18–21 December 2026. Highlighting the importance of December as a strategic business period, he pointed out that many Non-Resident Rajasthanis (NRRs) associated with the trade visit Jaipur during this time, enhancing networking opportunities and strengthening business engagement.
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The valedictory ceremony was conducted by JJS Spokesperson, Mr Ajay Kala, who remarked that JJS 2025 stood out not only in terms of business outcomes but also for its seamless management and comprehensive programming. He expressed heartfelt gratitude to exhibitors, vendors, and visitors whose collective efforts ensured the show’s success. During the closing ceremony, several long-standing vendors—many associated with JJS since its inception in 2003—were felicitated with mementoes in recognition of their continued support.
One of the intellectual highlights of the show was the ‘UNCUT’ Unfiltered Dialogues segment, featuring a panel discussion on “Why Coloured Gemstones Are Becoming Luxury’s New Obsession.” The session brought together leading voices from across the industry, including Mr Abhishek Ghatiwala (Ghatiwala Jewels), Ms Bela Badhalia (Adbhut Jewels), Mr Nithin Betala (Raj Diamonds), and Mr Yash Damani (National Facets), and was moderated by Mr Ajay Kala.
The panel explored shifting consumer preferences, global market dynamics, and the growing appreciation for coloured gemstones. Mr Ghatiwala noted that auction houses have played a key role in improving the consistency, quality, and organisation of the gemstone supply chain. Ms Badhalia spoke about designing with rare gemstones, explaining how the stone itself often dictates the design, leading to timeless, understated creations. Mr Damani highlighted the importance of superior cutting and certification in enhancing brilliance and building buyer confidence, while Mr Betala observed that younger international consumers are increasingly drawn to distinctive, non-traditional gemstones—without compromising on quality. Summing up the discussion, Mr Kala underlined the growing prestige of coloured gemstones, noting that the term “semi-precious” has been officially discontinued by the International Colored Gemstone Association (ICA).
Adding a literary dimension to the show, the new book ‘Luxury Uncut: How Technology Is Rewriting the Value of Gems’ by Jaipur-based entrepreneur Ms Keya Agarwal Badhalia was formally launched. The book delves into the history, heritage, and future of gemstones, analysing how technology is reshaping valuation through auction records, expert insights, and gemological research.
As JJS 2025 draws to a close, it leaves behind a powerful message: Jaipur’s jewellery legacy is not only preserved but constantly evolving—rooted in tradition, enriched by innovation, and poised for a dynamic future.
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