Mahindra Holidays is creating ripples in the fast-growing Indian tourism industry by announcing a serious foray into luxury leisure hospitality.
This strategic pivot signals the company’s desire for a larger share of the premium travel market. In a decisive board approval, MHRIL has given the green signal for a new business vertical in luxury leisure hospitality.
Here’s what is driving the excitement:
Brand New Identity: The luxury venture will launch under ‘Mahindra Signature Resorts’—a name promising to redefine premium getaways.
Massive Investment: An amount of whopping ₹1,000 crore assigned for infrastructure and business development
Aggressive Growth Target: 2,000 luxury keys (rooms) by FY30 while scaling its flagship vacation ownership business to 10,000 keys
Strategic Vehicle: Operations will be carried out through Mahindra Hotels and Residences India Limited, a wholly-owned subsidiary.
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Long recognised as a vacation ownership powerhouse, Mahindra Holidays is repositioning itself as a serious contender in India’s rapidly evolving luxury hospitality landscape, where discerning travellers are willing to pay premium prices for extraordinary experiences.
