As the newly appointed Director General of Tourism for India, Mughda Sinha predicts a 10X boom in the Indian tourism industry through wedding tourism!
With a clear vision to elevate the country’s tourism sector to new heights, Mughda Sinha has been appointed as the new Director General of Tourism for India. Sinha’s goal to make India the top global tourist destination across various segments also includes the fast-growing sector of wedding tourism. Her vision is backed by her rich background in culture and administration in the past.
Culture & Tourism
Before Mugdha Sinha handled a significant role in the Ministry of Culture, managing divisions dealing with Galleries, Libraries, Archives, Anthropology, and Museums. Now, she wants to transition her passion for rich Indian heritage into the tourism fold of the country. She said, “Culture has all the assets – the heritage offerings – and tourism can showcase those assets.”
Then, further added, “For me, culture and tourism are conjoined at the hip. Tourism needs culture for its unique offerings, and culture needs tourism for the visibility and footfalls.” In her new role, Sinha is responsible for marketing, product development, and leveraging India’s unique cultural identity in global tourism markets. She aims to diversify the Indian tourism portfolio by focusing on adventure tourism, heritage tourism, wellness tourism, MICE, cruise and wedding tourism.
Data-Driven Tourism Strategy
Sinha’s approach to the new tourism strategy for India is driven by her deep commitment towards data analysis. Sinha believes that data is essential in refining India’s tourism offerings. Her efforts are focused on turning the catchphrase ‘Incredible India’ into a reality making India the first choice for travellers.
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Wedding Tourism: A Booming Industry
Wedding tourism is one of the fastest-growing segments of Indian tourism with its favourable destination wedding conditions. Non-resident Indians (NRIs) and high-profile international clients seek India’s rich cultural tapestry as the perfect backdrop for their D-day. From opulent palaces in Rajasthan to serene beach resorts in Goa, India offers a multitude of destinations for wedding ceremonies, each showcasing the country’s unique cultural diversity. Sinha firmly believes the potential for growth in this sector is still largely unexplored with room for improvement, particularly in streamlining the processes that make India a desirable wedding destination.
The Future of Wedding Tourism in India
Sinha’s forward-thinking approach to wedding tourism goes beyond traditional ideas where she envisions a future where technology plays a vital role in wedding executions. Another innovative idea that she puts forward is offering loans and insurance products to families seeking help to execute a perfect wedding.
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With the growth-driven approach of our new Director General of Tourism, India will surely see a shining future in tourism!
