One of the most awaited fashion weeks of the year has begun! Check out the details of Lakme Fashion Week 2024 X FDCI Day 1 in the blog below!
Lakme, an Indian makeup brand collaborates with FDCI (Fashion Design Council of India) annually for a grand fashion week that is awaited by most of the country’s fashion enthusiasts. This year’s Lakme Fashion Week 2024 X FDCI began on October 9th and will be closing on October 13th, 2024. Day 1 of the fashion extravaganza featured a show from the brand Péro who collaborated with Hello Kitty to create the ‘Hello Péro!’ collection.
Celebrating the fashion brand’s 15th anniversary and the Japanese character’s 50th anniversary, the collection featured an array of ensembles embodying ‘Cottage Core Kawaii’. Péro’s founder, Aneeth Arora evoked the childlike innocence and iconography of the character in handcrafted ensembles through the playful Japanese Harajuku street style featuring iconic bows, apples, cherries, doughnuts, cupcakes and more.
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Commenting on the collaboration Silvia Figini, COO of Sanrio (the parent company of Hello Kitty) said, “Sanrio partners exclusively with brands that share our core values of friendship and kindness. We are thrilled to partner with Péro on one of our first collaborations in India, as they truly understand the essence of the Hello Kitty brand and its universe.”
Adding to the statement, designer Aneeth Arora stated, “I am a strong believer that the universe brings people together, and that is the force behind making things happen. Hello Kitty was not something we approached, it was just a thought. Hello Kitty is celebrating its 50th anniversary, and they were looking for someone from the fashion world in India to collaborate with. It’s very fortunate that they chose péro for it.”
The Spring/Summer ’25 collection presented at the Lakme Fashion Week 2024 X FDCI features the signature checks of the brand, stripes woven in Mashru, gingham checks from West Bengal, stripes and checks from Chanderi in Madhya Pradesh and embroidery techniques like French knots and satin stitches. Along with clothes and accessories, the brand also presented handcrafted floral bedsheets and a limited edition of jackets.
Considering the rise of collaborations between Indian designers and international brands, this project marks a significant step forward. It combines fashion and fun in an exemplary collection perfect for women and men of all ages.
Read Also: Best Looks from FDCI Hyundai India Couture Week 2024
For more updates on the Lakme Fashion Week 2024 X FDCI, keep checking Wedding Affair!
