Here you’ll discover smarter-than-ever skincare, some of our favourite brands including Shiseido, Clinique, Living Proof, Make Up For Ever and many more. Even the most basic daily essentials are getting a new and improved upgrade: think a self-setting concealer that takes creasing and cake out of the equation, and a night cream that gives new meaning to the term beauty sleep. So start saving, get scrolling, and mark your calendars for all the brand-new beauty product launches about to hit store shelves. You can thank us later.
1. Make Up For Ever Ultra HD Self-Setting Concealer
A vegan form of collagen — which is not usually the case in most collagen-spiked skin-care products — pairs up with the brand’s patented alguronic acid (a humectant that helps the skin retain moisture) in this bedtime treatment that promises to prevent overnight skin dehydration and increase moisture levels. So much so that 94 per cent of people said their skin felt and looked more hydrated after using it just 
Personalized beauty is one trend that isn’t going anywhere in 2019. Case in point: Clinique iD, a customized hydration system based around the signature Dramatically Different Moisturizer lotions, which is set to be the brand’s biggest launch since the 2010s Even Better Clinical line. Step one: Choose from three hydrating bases, based on how much moisture your skin needs. Step two: Add one of the five active cartridge concentrates, each of which targets a specific complexion concern. Step three: Get ready for seriously glowy skin all year long.
One bottle of the brand’s Ultimune Power Infusing Concentrate is sold every 13 seconds, and this new mask is meant to be used along with the top-selling serum. The unique, freeze-dried formula melts when mixed with a few drops of the serum, turning into a gel mask that helps counteract environmental damage.
Those smarty-pants chemists and hairstylists at Living Proof have done it again, this time, with a leave-in treatment that both hydrates and soothes a dry, itchy scalp. The secret? A probiotic complex that promises to balance the levels of all the microorganisms on your scalp (both good and bad — hey, we all have them), plus hydrating hyaluronic acid. Also important: It’s fast-absorbing, and doesn’t leave behind any residue.
