Bad news for all you lingerie lovers, your favourite brand VS won’t be having its annual fashion show this year. The brand is suffering a steady decline in their sales and also the heinous comments made by their chief marketing officer about transgender and plus-sized women and also lack of diversity are some reasons for a no show. With speculations throughout the year, finally, the word is out in the news that the annual Victoria’s Secret Fashion Show won’t be happening this year as announced by L Brands, the parent company of Victoria’s Secret.
CFO Stuart Burgdoerfer was quoted saying, “We will be communicating to customers, but nothing similar in magnitude to the fashion show.” He also says that “the show was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement”.
The Victoria’s Secret show dates back to 1995 and is synonymous with supermodels like Naomi Campbell, Miranda Kerr, Gigi Hadid and many more. The brand is famous for its super sexy lingerie collection and beauty products. The fashion show, known for its jewel-encrusted bras and strutting supermodels sporting angel wings had dismally low show ratings last year.
