When we are invested in a relationship, we try our best not to lose the person we are head over heels in love with. However, this perspective gradually changes once a couple gets married as they tend to stop trying and refrain from keeping the flame alive. The small gestures that partners do for their beloved during the courtship period may seem less important once they are married. This can be disastrous in some cases as the other person might feel like they are not being appreciated as they were earlier. So, in order to keep your love blooming, it is important to keep doing sweet nothings.