How to make cream eyeshadow work for you

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eyeshadow
tom-swinnen

Some won’t flinch over creating a winged liner or dying their own hair, but if you put a cream eyeshadow in front of them, they’ll be shaking in their bathrobe! Okay, maybe not quite shaking, but let’s be real, as beautiful as it is and as cool of an effect it can give, cream eyeshadow is notoriously difficult to use. Eager for some real pro-tips, bring to you some tips to keep in mind while using cream eyeshadow.

Here’s the Deal with Cream Eyeshadow

First, a quick rundown. Basically, cream eyeshadows have a super soft and creamy texture versus your traditional dry pressed powder. They can come in a pot, pan, stick, click pen, or a pencil, but they all have oil ingredients that make them softer and more moveable. They can give a more hydrated look, appear dewier, and they have the advantage of being able to blend out very sheer or be built up for extra oomph. One drawback of cream shadow is that it doesn’t boast a ton of hold or wear time. Heat from your skin tends to break down the oils in your shadow, which can result in creasing and/or transfer.

Take Time to Prep Your Lid

Prepping your eyelid is super important anytime you apply shadow, but the stakes are even higher when it comes to cream formulas. Cream shadows are built with butters and liquids, which unless otherwise noted, tend to move and crease. A primer acts as a grip underneath the shadow, almost like double-stick tape to hold the pigment in place. It also keeps excess oils on the lid at bay and from melting away stability. Another pro tip for application is to take the time to clean your eyelids beforehand and to skip moisturizing your lid.

Take Advantage of All Your Tools

Always try applying best to work on one eye at a time. This can be done by rubbing your finger or brush in the product for a few seconds before applying. This will soften up the oils and give an easier blend the eyeshadow.

Don’t Forget to Set It

There are a few ways to cut down on creasing, but the quality of the cream shadow and its ability to dry down will be your best bet. Besides that, applying eyeshadow powders on top of some cream shadows can extend wear time. Layering powder shadows on top of creams not only sets the cream, but can create some really cool color combinations. If you just want to set the cream shadow without altering the original effect, a translucent powder will do the trick.

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