Sabyasachi Collaborates With H&M

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CN Traveller India

What an exciting time to be alive! In a first for India, designer Sabyasachi Mukherjee’s collaboration with global retail giant H&M has perched Indian fashion on the global ladder. The designer, under his label Sabyasachi, announced the collaboration on his social media that the collection will be available across H&M stores in India, as well as selected H&M flagship stores around the world and online at hm.com and Myntra from 16 April 2020.

The glimpse of the collection transports us to the whimsical world of artistic Indian weaves and prints. Replete with a playful twist on colossal Indian couture, the collection features indigo block prints, perky Indian flower prints on chiffon blouses, and also caps and bum bags featuring the iconic Sabyasachi Royal Bengal Tiger logo among other spring-summer pieces. For all those who dream of owning a Sabyasachi, the collection is your dream-come-true without burning a big hole in your pockets.

Previous the global retailer H&M started a wave of collaboration in 2014 when it first collaborated with Karl Lagerfeld. Since then, the brand has gathered many other collabs under its belt including those with Lanvin, Moschino, Balmain, Stella McCartney, Erdem and Schiaparelli among others. These labels being European couture giants, this collaboration with Sabyasachi is first of firsts for India, cascading the popularity of Indian aesthetics.

“I am happy to announce the collaboration with H&M as it allows us the opportunity to share the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse and craft to ‘ready-to-wear’ and to create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” said the designer.

“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles — a language so stunning, that it permanently altered the fashion and design landscape of the country,” said Ella Soccorsi, concept designer at collaborations & special collections, H&M.

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