The City of Maharajas, Jaipur witnessed another vibrant four-day-long event of the Jaipur Jewellery Show. JJS is a tradition carried forward for 20 years in a row, each year this glamorous event is setting new benchmarks for the upcoming year’s JJS series. The glamorous event infused a dose of glitz, ecstasy and joy in the air for the avid jewellery-loving audience. The event that kicked off on 22nd December, 2023 at the Novotel Jaipur Convention Centre continued till the 25th attracting 50,000 visitors and traders from across the country and numerous foreigners. A total of 1,100 booths displayed an impeccable collection of high-end jewellery, colourful gemstones, and state-of-the-art machinery used for refining gemstones. As emeralds remained on top of the fashion curve and due to its worldwide popularity, this year’s theme was ‘Emerald – Your Stone Your Story’. Under the wing of Mr Rajnish Rathi, Wedding Affair was present at the event for its longstanding association with India’s most prominent jewellery show.
Ms Pooja Batra, Mr Gopal Kumar, Mr Rajiv Jain & Mr Kamal Kothari
The Address
The show was inaugurated by Deputy Chief Minister of Rajasthan, Diya Kumari. In her address, she emphasized the great support of the jewellery industry to the economy as it provided 2 lakh employment to the people. She said “Jaipur is synonymous with jewellery and the Jaipur Jewellery Show (JJS) has become a much-awaited annual event on the calendar. The jewellery industry is a great support to the economy as it provides employment and gives jobs to the people. A direct employment of 2 Lakh people is provided by the gems and jewellery industry. The jewellery industry also greatly boosts tourism and plays a big role in ‘repeat tourism’ as people come to Jaipur from across the globe to buy jewellery.”
Chairman of Gem & Jewellery Export Promotion Council (GJEPC), Vipul Shah who was also the Guest of Honour highlighted 2023 as a challenging year for the gems and jewellery industry owing to the geopolitical concerns and economic downturn. He also said “The industry has bounced back and is experiencing a gradual but significant rise. The GJECPC and jewellers are jointly taking various initiatives such as the diamond bourse in Surat and the upcoming one in Jaipur to make India a key global hub in this sector.”
JJS Honorary Secretary, Rajiv Jain recapitulated the highlights and traditions of JJS since 2003. He said that from a mere 67 booths in 2003, there are over 1100 booths this year out of which 659 booths are of jewellery, 318 booths of gemstones, 58 booths of allied, and 14 booths of artificial, costume, articles and artefacts. Bollywood actress, Malaika Arora’s esteemed presence added extra bling to the event.
Awards & Accolades
Mr Ajay Kala and Mr Rajiv Jain
Brand Ambassador of JJS, Pooja Batra, presented awards to the winners for ‘Best Booth’ in various categories. Honorary Secretary, JJS, Rajiv Jain and Vice Chairman, Dinesh Khatoria also accompanied Batra to felicitate the awardees. In the Gemstones and Jewellery Booth category of 9 sqm, ‘MB Exports’ was awarded the first winner, while ‘Jaipur Johri’ was declared the runner-up. The Best Booth in the 9 Sqm+ category was awarded to ‘Cut N Cabs’, while ‘P D & Co.’ was given the runner-up award.
Emerald Promotion Group which is of 15 members was presented the trophies by Gemfields India Head, Gopal Kumar; Emerald Promotion Group, Convenor, Dinesh Khatoria; Co-Convenor, Kamal Kothari and Honorary Secretary, JJS, Rajiv Jain. In the jewellery category, the award for the best booth up to 18 sqm was given to ‘Jewel Saga’. ‘Nine Jewellery’ was the runner-up in this category. Award for the best booth in 18sqm+ in the jewellery section went to ‘Gem Plaza Jewellery Mfg. Co. Pvt. Ltd.’, while ‘P C Totuka and Sons was the runner-up. The judges for the selection of Best Booth were Rajender Puri, Sanjay Kothari and Poorvi Jain.
JJS concluded with a Valedictory Ceremony. Deputy Chief Minister of Rajasthan, Dr Prem Chand Bairwa was the honorary Chief Guest of the occasion. He emphasized that ‘The Jaipur Jewellery Show has created a name for itself not just in the country but across the world. A diverse array of jewellery – be it diamond, gold, silver, or gemstone thread — is showcased here under one roof. It is not just a platform for business but also showcases and nurtures the skills of young designers and students.’
