Piaggio and Christian Dior have come together to celebrate the glorious history of both successful brands worldwide. To do so, Vespa unveils a limited-edition 946 Christian Dior scooter, Vespa’s flagship model with a Dior touch. This spectacular motif design is the exclusive creation of Maria Grazia Chiuri, the creative director of Dior women’s collections.
Thus, the purely Italian spirit of Vespa blends with the DNA of the French house of Dior, French Vogue explains. Also, on the curves of the emblematic two-wheeler sit the mythical Oblique motifs and the recognizable Christian Dior logo, as the site also mentions. From the saddle to the helmet and even the top case, everything has been designed for a chic summer getaway, it suggests.
All About the History
The Robb Report explains the historical association of the brands. In 1946, the design world was changed forever, it mentions. Christian Dior launched his eponymous couture house, it explains, and Piaggio released the very first Vespa. Now, the iconic brands have joined forces again. They shape the style zeitgeist yet again with a ‘Diorified’ take on the iconic scooter.
Vespa recently released images of the stylised scooter. And informed in a press statement that it stands as a tribute to the heritage of the two houses, HT Auto mentions. The first presentation of Vespa 946 was in 2012 in Milan. Its official launch came a year later. But this brand-new model comes from the design craft of Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is ‘Made In Italy’, adhering to the exacting standards, commitment and precision of a couture atelier.
However, you will have to be patient to get hold of this ultra-limited edition piece, tells French Vogue. It will be available in spring 2021 in Dior boutiques around the world and in a selection of Motoplex and Piaggio group stores. As for the accessories, they will only be available in Dior boutiques, it explains.
