Prague, the historic capital of the Czech Republic, was the host of the extravagant Bata Fashion Weekend 2019. This year the brand also celebrated its 125-year anniversary. The event took place from 12-14 April at Žofín Palace. The Bata Fashion Weekend 2019 extravaganza kicked off with high anticipation. Therefore seeing many young designers bringing the heat with fresh designs. And as the DJ lit up the catwalk with adrenaline-pumping music, gorgeous models strutted their stuff – presenting Bata’s latest designs.
Prague was unusually cold this April; the picturesque city recorded temperatures as low as one degree but you wouldn’t have known it if you were watching the comings-and-goings at the landmark Palace Zofin. On April 14, influencers and journalists from around the world swept through the brightly lit palace in red-carpet-ready gowns to celebrate the iconic shoe brand, Bata’s 125th anniversary—with plenty of champagne to keep them warm.
The festivities began two days prior; global Bata ambassadors and the media poured into Prague to witness this two-day extravaganza. Wrapped up in thick coats and wearing Bata shoes, this group was whisked off to the lavish Mandarin Oriental hotel, overlooking the Prague Castle, for a whirlwind weekend of fashion, food and fun.
Larger-than-life ramp shows, a carefully curated shoe exhibition, a nostalgic pop-up museum as well as the search for promising design talent—it was all meticulously worked into 48 hours, with plenty of time for walking tours that would be a true test of the shoe brand’s commitment to comfort (it passed with flying colours!).
Three winners emerged—Natálie Nepovímová from the Czech Republic, Tuvshin Batkhuu, originally from Mongolia and now studying in Italy, and Kavita Kiswili from Kenya—and their designs will be available to shop next year at select showrooms. Through this annual contest, Bata breathes new life into their designs while tapping into a remarkable repository of new talent.
As the curtain went down on Bata Fashion Weekend 2019, that was live-streamed to millions via YouTube, guests walked away with polaroid photographs, unique gastronomical experiences and, most importantly, a sense of belonging. You see, Bata brought its whole family out to raise a toast to an almost unparalleled legacy in an entirely unforgettable way.