On December 10th, 2018 Taneira, the youngest brand from Titan, marked its national launch with the inauguration of its flagship store in South Extension – 1, New Delhi. Taneira launched its South Extension – 1 store in the presence of Bhaskar Bhat, Managing Director, Titan Company Ltd and Kangana Ranaut, in an exquisitely crafted Banarasi saree from Taneira’s collection.
The flagship store houses a wide range of handcrafted sarees from across the country. The impressive collection boasts of Mugas coming from Assam, Ikats from Gujarat, Andhra Pradesh and Orissa; Jamdhanis from Bengal, Chanderis & Maheshwaris from Madhya Pradesh and a vast collection of tussars, India’s indigenous silk. This store also has an entire floor dedicated to bridal trousseaus and is resplendent with Banarasi silks including the rare-to-find Raktambari, Shwetambari, Gyasar and Hazaar buti. This section also showcases a wide range of rich Kanjeevarams in myriad hues.