You might not yet have heard of the term skinimalism, but chances are you’ve unknowingly been seeing it all over your beauty feed since 2020. Skinimalism is the new wave of makeup that focuses on natural skin, minimal makeup, and more often than not, it’s dewy. 2021 is all about skin that *actually* looks like skin – probably all thanks to more and more people focusing on skincare as self-caare in 2020. So, get ready to say goodbye to heavy editing and welcome real skin in all its glory, which means freckles, pores, texture, and everything else real skin means.
So, make way for lightweight formulas, tinted moisturizers, cream highlighters, and tactical concealer application. When it comes to skincare, we’ll see an influx of antioxidant-supercharged serums, glow-getting ingredients, and hydrating, skin-plumping moisturizers.
Before you start to panic, this doesn’t mean the days of fierce eye makeup and bold lipstick have also died. In fact, we’re going to see a rise in bold makeup looks paired with skinimalism, since we’re wearing masks for the foreseeable future. Plus, skinimalism is in, but you carry on doing you when it comes to your look!
Less Is More Is the Way
Skinimalism is “the end of the caked-on makeup look.” In addition to embracing “slow” beauty and “letting your natural skincare texture shine through,” the social media platform says this new routine emphasizes simplicity. In other words, a skinimalist routine consists of just the essential products.
Perfect Skin Is a Lie
Consumers are also growing tired of the unrealistic beauty standards perpetuated by filters, photo-editing apps, and airbrushed beauty brand campaigns. Just because you can use a primer, serum, face mask, and exfoliating toner on your face daily in an effort to achieve a poreless appearance, doesn’t mean you have to. Healthy skin has pores, spots, and scars.
The rising acceptance of natural skin texture doesn’t stop new skincare products from launching at a dizzying pace, though. And that can make building a skinimalist routine overwhelming — before you commit to using less than a handful of tubes, you want to know that you’re holding onto the right ones.
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