Beauty trends influencing social media into a collective hysteria

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Beauty Trends
Evening Standard

Amidst the lockdown, different beauty enthusiasts and influencers have really utilised the COVID period well to discover new styles. The trendsetters have really pushed things to an extent where creativity has been carved in a new light. From hairstyles, to nail arts, from makeup therapies to skincare essentials, everything has been given new artistic perspectives to explore the beauty and off-route fashion schemes making them more fun. The weirdo call has really been the genesis of new beauty trends which is simply taking the social media into collective hysteria. People are quite awestruck at these differently winsome beauty trends and are giving it a try for new fashion fun. Here is a list of some strange trends that are floating nowadays, inspiring many to give them a try. 

Baby Bangs

When Emma Watson debuted bangs that ended halfway on her forehead, the internet sat up and took notice. Cara Delevingne, Kaia Jordan Gerber, Bella Hadid, all have flirted with this look, and so have tonnes of Instagrammers. The look is not for the commitment-phobe, though micro fringes need high maintenance and can’t be pinned to the side when you get sick of them. So once you go snip-snap, there is no looking back.

Glitter on Face

Makeup
Bustle

It all began at Giambattista Valli’s Fall show, where models turned up in different glitter-covered avatars, on the face and hair. What was earlier limited to lids and lips is now a full-blown glitter bomb, with the entire face smeared in sparkles. Social media users took the cue, too, and up came a barrage of shiny, sparkly people on Instagram. 

Fishtail Eyebrows

The trend garnered from beauty influencers like Huda Kattan. Women were soon actually shaping their eyebrows to resemble a fishtail, which meant splitting the eyebrows at the arch, with the upper section flipped upwards, and the lower one angled in the opposite direction. The Internet is on the fence about this new shape, but that didn’t stop things from going viral.

Jelly Nails

It is all about colourful, clear acrylic nails that are slightly transparent, letting the natural nail underneath show, and ending with see-through tips. Wearing them as long talons, or short ballerina or coffin nails is the new fashion.

Glass Hair

Glass hair is a blunt bob, glossed to perfection, and looking so polished and smooth, it actually looks like a reflective surface. Popular celebrity faces such as Hailey Baldwin Bieber, Jourdan Dunn, Jenna Dewan, Olivia Culpo, and Lucy Hale are some other A-listers responsible for making this a megatrend. Different beauty influencers are setting such hair goals on IG so magically that millennials are getting A+ motivation for trying something out of the box. 

Coloured Teeth

New tooth polishes, which are mainly make-up for your pearly whites, in a rainbow of colours from candy-floss pinks and mint greens, to metallic silvers and golds are introduced to play with the coloured teeth trend. There are different textures on too—matte, glitter, and gloss. They are said to work just like nail paints, letting you eat and drink like normal, and can be removed with regular toothpaste.

Flower Vase Hair

Makeup
Allure

Hong Kong-based blogger Taylor R tweeted a series of pictures of herself in this look after Beyoncé and Rihanna’s famous floral head-gear looks emerged. Since then, brave women from all over the world are taking to their social media accounts to spark off the trend—in towering hair, with flowers popping on top.

Electric Makeup

The glow-in-the-dark-and-even-in-the-day look via the trending electric makeup has offered a hearty beauty dose of this make-up. Onboard, the influencers gave this ‘out there’ trend a viral wing – blazing yellow lids, glowing green lips, neon blue mouths, etc. making them the top-notch subjects of beauty therapies. 

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